EU toy safety rules: CE marking today and Regulation 2025/2509 from 2030

The rules that apply now

Directive 2009/48/EC sets the essential safety requirements toys must meet before they are sold in the EU: general risks and particular risks covering physical and mechanical properties, flammability, chemicals, electrical properties, hygiene and radioactivity. It has applied since 20 July 2011, with its chemical requirements since 20 July 2013.

Toys are shown to comply either by self-verification using European harmonised standards, developed by CEN and CENELEC, or by an EC-type examination carried out by a notified body designated by an EU country. All toys sold in the EU must bear the CE marking.

Chemical limits under the Directive

• CMR substances (carcinogenic, mutagenic or reprotoxic) are restricted in accessible parts above the CLP concentration limits, unless found safe after scientific evaluation.
• 19 heavy elements, such as mercury and cadmium, are limited.
• 55 allergenic fragrances are banned; some of them, plus 11 others, may be used in certain toys if labelled and if extra requirements are met.

What changes with Regulation (EU) 2025/2509

The new Regulation was adopted on 26 November 2025, entered into force on 1 January 2026 and applies from 1 August 2030 after a transition of 4.5 years. It bans substances once they are identified as hazardous, including hormone-disrupting chemicals, substances harmful to the lungs, skin sensitisers and substances damaging specific organs, adds PFAS and bisphenols, and strengthens the ban on CMR substances.

Every toy placed on the EU market will need a digital product passport with safety and compliance information that consumers can open through a QR code or other data carrier, and customs authorities can check the passport for toys imported into the EU, including those sold online.