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CE marking for exporters: the 6 steps to sell products in the EU

The CE marking shows that a product meets the EU requirements that apply to it, and products in the scope of CE legislation, such as many electrical goods, machinery, toys and protective equipment, need it to be sold in the EU. The manufacturer, wherever it is based, follows six steps set out by the European Commission, and the EU importer checks that they were done.

Checked against official sources: 2026-10

At a glance

Who CE-marksThe manufacturer, inside or outside the EU
Step 1Identify the applicable directives or regulations and harmonised standards
Step 2Verify the product-specific requirements
Step 3Check whether a notified body must carry out the conformity assessment
Steps 4–6Test the product, keep the technical documentation, affix the CE marking and draw up the EU declaration of conformity
RecordsTechnical documentation is kept for the period set by the applicable legislation
SizeThe CE marking must be visible and legible, and its parts not smaller than 5 mm
ScopeCE marking must not be affixed to products outside the scope of CE legislation

The six steps for manufacturers

Marking, documentation and scope

The CE marking must be visible and legible, and its components may not be smaller than 5 mm. If it cannot be put on the product itself, it goes on the packaging and accompanying documents. The manufacturer, or its authorised representative in the EU, keeps copies of the technical documentation for the period set by the applicable legislation. The CE marking may only be used for products in the scope of legislation that requires it; putting it on other products is not allowed.

What the EU importer checks

For products made outside the EU, the importer must check that they meet all EU safety, health and environmental protection requirements and that the manufacturer has taken the steps needed to place them on the EU market. The importer keeps the EU declaration of conformity available, makes sure the technical documentation can be provided on request, and must be able to contact the manufacturer at any time. In practice the importer therefore asks the exporter for the declaration of conformity, test reports and access to the technical file.

Step by step

  1. Ask your EU buyer which CE directives or regulations apply to your product.
  2. Identify the harmonised standards and whether a notified body is required.
  3. Test the product, preferably at an accredited laboratory.
  4. Compile the technical documentation and keep it for the period the legislation sets.
  5. Draw up the EU declaration of conformity and affix the CE marking at least 5 mm high.
  6. Send the importer the declaration of conformity and stay reachable for documentation requests.

Documents you usually need

Common problems and how to avoid them

An EU importer refuses goods without a declaration of conformity.

What to do: Importers must keep the EU declaration of conformity available; draw it up and send it before shipment.

The CE marking is printed very small.

What to do: Its components may not be smaller than 5 mm; if it does not fit, put it on the packaging and documents.

A product outside CE legislation carries the CE marking.

What to do: CE marking must not be affixed to products outside the scope of the applicable legislation; remove it.

It is unclear whether a notified body is needed.

What to do: Step 3 of the Commission's procedure is to check this in the applicable legislation for your product.

Sources

  1. CE marking: manufacturers European Commission
  2. CE marking: importers and distributors European Commission

Rules change often. This note is practical guidance based on the sources above, not legal advice. Confirm current requirements with the authority, your importer or a licensed customs broker before you ship.

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Common questions

Who is responsible for CE marking?

The manufacturer, wherever it is based; the EU importer checks that the manufacturer has done its part.

What are the steps to get CE marking?

Identify the legislation and standards, verify the requirements, check if a notified body is needed, test, keep technical documentation, then affix the CE marking and draw up the EU declaration of conformity.

How big must the CE marking be?

Visible and legible, with components not smaller than 5 mm.

Do all products need CE marking?

No, only products in the scope of EU legislation that requires it; others must not carry it.

How long must the technical documentation be kept?

For the period set by the applicable directive or regulation.

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