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EU ESPR ecodesign rules: unsold clothes destruction ban and product passports

The Ecodesign for Sustainable Products Regulation (ESPR) entered into force on 18 July 2024 as a framework for product rules in the EU. Its first concrete measure bans large companies from destroying unsold apparel, clothing accessories and footwear from 19 July 2026, with medium-sized companies following in 2030, and product-specific rules for textiles and steel and a Digital Product Passport are being prepared.

Checked against official sources: 2026-10

At a glance

LawEcodesign for Sustainable Products Regulation (ESPR), Regulation (EU) 2024/1781
In force18 July 2024; transition from the old Ecodesign Directive until 2030
Destruction banUnsold apparel, clothing accessories and footwear: large companies from 19 July 2026, medium-sized companies from 2030
ExceptionsNarrow cases set in a delegated act, such as safety concerns or product damage
DisclosureCommon template for volumes of discarded unsold goods; reporting from February 2027
Working planFirst ESPR and Energy Labelling Working Plan adopted on 16 April 2025, covering five years, with a review in 2028
First productsPreparatory work under way for textiles and steel
Digital Product PassportRules on identifiers, data carriers, access rights and a registry and web portal are being prepared

A framework for product rules

The ESPR is framework legislation: it sets the basis for later product-specific or horizontal rules rather than setting requirements for every product at once. It entered into force on 18 July 2024, and a transition regime under the old Ecodesign Directive runs until 2030.

The first ESPR and Energy Labelling Working Plan, adopted on 16 April 2025, covers five years with a review in 2028. Preparatory work has started for textiles and steel, and the Commission is preparing the Digital Product Passport, including rules on identifiers and data carriers, access to passport information and a registry and web portal.

The ban on destroying unsold clothes and shoes

Why it matters for exporters

The destruction ban applies to companies in the EU, but it changes how EU brands and retailers plan orders, returns and unsold stock, which affects their suppliers. The Commission estimates that 4-9% of unsold textiles in Europe are destroyed before being worn, producing about 5.6 million tonnes of CO2. Future product rules for textiles and steel, and the Digital Product Passport, will add information and design requirements that suppliers will have to support.

Step by step

  1. Check whether your EU customers are large companies covered by the destruction ban from 19 July 2026.
  2. Expect questions on order volumes, returns and stock planning as EU buyers reduce unsold goods.
  3. Prepare product data, such as materials and composition, that future ESPR rules and the Digital Product Passport may require.
  4. Follow the textiles and steel measures under the 2025 working plan.
  5. Watch for disclosure reporting from February 2027 and the extension to medium-sized companies in 2030.

Documents you usually need

Common problems and how to avoid them

An EU retailer plans to destroy unsold shoes after July 2026.

What to do: Large companies may no longer destroy unsold apparel, accessories or footwear except in the narrow cases set by the delegated act.

A supplier assumes ESPR already sets rules for its product.

What to do: The ESPR is a framework; product rules come later through acts such as those prepared for textiles and steel.

Buyers ask for product data the supplier does not track.

What to do: Start collecting material and composition data now, since the Digital Product Passport will rely on it.

A medium-sized company expects the ban in 2026.

What to do: Medium-sized companies follow in 2030; the 2026 date applies to large companies.

Sources

  1. New EU rules to stop destruction of unsold clothes and shoes European Commission
  2. Implementing the Ecodesign for Sustainable Products Regulation European Commission
  3. Regulation (EU) 2024/1781 EUR-Lex

Rules change often. This note is practical guidance based on the sources above, not legal advice. Confirm current requirements with the authority, your importer or a licensed customs broker before you ship.

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Common questions

What is the ESPR?

The Ecodesign for Sustainable Products Regulation, Regulation (EU) 2024/1781, a framework for EU sustainability rules on products, in force since 18 July 2024.

When does the ban on destroying unsold clothes start?

For large companies on 19 July 2026; for medium-sized companies in 2030.

Are there exceptions to the destruction ban?

Yes, narrow cases set in a delegated act, such as safety concerns or product damage.

Which products get ESPR rules first?

Preparatory work is under way for textiles and steel under the working plan adopted on 16 April 2025.

When will the Digital Product Passport apply?

The Commission is still preparing it, including identifiers, data carriers, access rights and a registry; dates depend on the product rules.

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